Privacy Policy

Who we are

JLU Studio is the trading name of JLU Creative, owned by Joshua Lu and based in Austin, Texas (“we”, “us”). This policy covers jlu.studio, our enquiry form, call booking, and the calls and messages we have with you about a project.

If you become a client, your service agreement also applies to the work we do together.

What we collect

What you give us:

• Your name, email address, phone number and business name.
• Your answers about your project, such as what you need, your timing and your budget.
• Details you add when you book a call, and the messages you send us.
• If you apply for a job: your details, resume, links and any video you upload.

Our form sends your details as you move through it, so we may receive what you entered in a step even if you don’t finish the form.

What we collect automatically:

• The pages you view, and how you use them, including clicks, scrolling and mouse movement.
• Your IP address, approximate location, browser and device.
• The page or ad that brought you here, including ad campaign labels and Meta’s click ID.

From calls: recordings, transcripts and notes (see Calls, texts and emails).

From other sources: ad platforms’ reports, and public information about your business, such as your website.

How we use it

• To answer your enquiry, prepare a quote and book and hold calls.
• To contact you and follow up about your enquiry by call, text or email.
• To prepare for calls and summarize enquiries and call notes, including with automated and AI-assisted tools.
• To deliver and support work you’ve hired us for.
• To measure which ads and pages work, and to show our ads to you and people like you.
• To keep the site working and secure, improve it, and meet our legal obligations.

Calls, texts and emails

When you submit your details through our form, you agree that we may call, text and email you about your enquiry, including with automated tools. Message frequency varies, and message and data rates may apply. Agreeing isn’t a condition of buying anything from us.

To stop texts, reply STOP or email design@jlucreative.com. To stop marketing emails, use the unsubscribe link or email us. We may still contact you about work you’ve hired us for.

We don’t share your mobile number or your consent to receive texts with other companies for their own marketing.

Sales and project calls may be recorded and transcribed by a notetaking service that joins the call, so we can keep accurate notes. If you’d rather not be recorded, tell us before or during the call, or email design@jlucreative.com.

Cookies and tracking

We use these tools on the site:

• Meta Pixel and Conversions API, to measure and target our ads. When you use our form or book a call, your name, email address and phone number are sent to Meta in hashed form, along with your IP address and browser details, so it can match you to an ad.
• Google Analytics, to measure visits and how the site is used.
• Microsoft Clarity, which makes heatmaps and session replays showing how visitors click, scroll and move through a page.
• Our own analytics tag, which records visits, clicks, scroll depth and form submissions without using cookies.

We also store a few things in your browser: the ad that brought you here (kept for 60 days), Meta’s click ID (a cookie kept for 90 days), your unfinished form answers so you can pick up where you left off, and your sound setting.

You can block or clear cookies and browser storage in your browser’s settings, and control ads through your Meta and Google ad settings. Some parts of the site may work less well if you do.

Who we share it with

We don’t sell your information for money. We share it with:

• Companies that help us run the business, for hosting and data storage, forms, scheduling, email, text messaging, payments, call notetaking, and AI-assisted summaries.
• Meta, Google and Microsoft, through the tools described above.
• People on our team, who may work outside the United States.
• Authorities or advisers when the law requires it or to protect our rights, and a buyer or successor if the business is sold or reorganized.

Some US state laws treat sharing information for targeted advertising as a “sale” or “sharing”. To opt out of it, email us or see Your choices and rights.

How long we keep it

We keep your information for as long as we need it for the purposes above, including our records of past enquiries and projects and our legal, tax and accounting obligations. You can ask us to delete it at any time.

Security and where it’s stored

We use reasonable safeguards to protect your information, but no system is completely secure.

Our providers and team operate in the United States and other countries, including in Europe, so your information may be handled outside the country where you live. Where the law requires it, we rely on appropriate safeguards for those transfers.

Your choices and rights

Depending on where you live, you may have the right to:

• Find out what we hold about you and get a copy.
• Have it corrected or deleted.
• Opt out of targeted advertising, and of any “sale” or “sharing” of your information.
• Object to or restrict how we use it, or withdraw your consent.

To use any of these, email design@jlucreative.com. We may need to confirm it’s you. We’ll reply within the time the law allows, and we won’t treat you differently for asking. If we decline your request, you can reply to ask us to review the decision.

If you’re in the UK or the European Economic Area, we rely on your consent, our legitimate interests in running and promoting the business, the steps needed to enter into or perform a contract with you, and our legal obligations. You can also complain to your local data protection authority.

Children

This site is for businesses and isn’t meant for anyone under 18. We don’t knowingly collect information from children. If you think we have, email us and we’ll delete it.

Changes to this policy

We may update this policy. The date at the top of this page shows when it last changed, and if a change is significant we’ll take reasonable steps to let you know.

Contact us

Questions or requests: design@jlucreative.com. JLU Creative, Austin, Texas.